Double Life - Sony PlayStation
这段广告由 Gorgeous Enterprises, London [5] 于 1999 年为 Sony Europe 制作,TBWA\London 代理,文案作者为 James Sinclair,全文:
For years, I*ve lived a double life.
In the day, I do my job - I ride the bus, roll up my sleeves with the hoi-polloi.
But at night, I live a life of exhilaration,
of missed heartbeats and adrenalin.
And, if the truth be known, a life of dubious virtue.
I won*t deny it I*ve been engaged in violence, even indulged in it.
I*ve maimed and killed adversaries and not merely in self-defence.
I*ve exhibited disregard for life, limb and property, and savoured every moment.
You may not think it, to look at me, but I have commanded armies and conquered worlds.
And though in achieving these things I*ve set morality aside,
I have no regrets.
For though I*ve led a double life, at least I can say:
I*ve lived.